Faculty & Staff Directory

Bill Moncrief

Senior Associate Dean for Academic Affairs and Professor of Marketing
Academic Director, Neeley Fellows Program
Charles F. and Alann P. Bedford Professor of International Business
Marketing Department


  • PhD, Louisiana State University
  • MBA, University of Mississippi
  • BS, University of Mississippi

Areas of Expertise/Research

  • Sales Management
  • International Marketing

Selected Publications

  • Selling Activities & Sales Position Taxonomies, Journal of Marketing Research
  • Examining Gender Differences in Field Sales Organizations, Journal of Business Research
  • The Role of Emotional Exclusion in Sales Force Attitudes and Behavior Relations, Journal of Academy of Marketing Science
  • The Current State of Sales Force Activities, Industrial Marketing Management.
  • Contemporary Taxonomy of Sales Positions, Journal of Personal Selling and Sales Management

Honors and Awards

  • Named one of 40 top business professors in the nation by Poets and Quants – 2018
  • Chancellors Award for Distinguished Research and Teaching 2010
  • TCU Residence Hall’s Top Professor -2017
  • TCU Deans Award for Meritorious Teaching - 1989
  • TCU Deans Award for Meritorious Research - 2005
  • TCU Honors Professor of the Year - 2010
  • Neeley School Alumni Professor of the Year - 2009
  • Top Reviewer Award – 2006 – Journal of Personal Selling and Sales Management
  • AMA Lifetime Achievement Award in Sales - 2013
  • American Council on Education Fellow – 1998-1999
  • President of Southern Marketing Association
  • Southern Marketing Association Fellow
  • Top TCU Faculty-Student Foundation (twice)
  • Order of Omega Top Professor (three times)
  • Best Dissertation - Academy of Marketing Sciences
  • Best Paper – Journal of Personal Selling and Sales Management (twice)
  • Best Paper - Journal of Marketing Education
  • Outstanding Paper award for the 2000 National Conference in Sales Management
  • Michael Baer Mentoring Award - 2004
  • Outstanding Faculty Advisor Award