Faculty & Staff Directory

Bill Moncrief

Professor of Marketing
Academic Director, Neeley Fellows Program
Charles F. and Alann P. Bedford Professor of International Business
Marketing Department


  • PhD, Louisiana State University
  • MBA, University of Mississippi
  • BS, University of Mississippi

Areas of Expertise/Research

  • Sales Management
  • International Marketing

Selected Publications

  • Selling Activities & Sales Position Taxonomies, Journal of Marketing Research
  • Examining Gender Differences in Field Sales Organizations, Journal of Business Research
  • The Role of Emotional Exclusion in Sales Force Attitudes and Behavior Relations, Journal of Academy of Marketing Science
  • The Current State of Sales Force Activities, Industrial Marketing Management.
  • Contemporary Taxonomy of Sales Positions, Journal of Personal Selling and Sales Management

Honors and Awards

  • Named one of 40 top business professors in the nation by Poets and Quants – 2018
  • Chancellors Award for Distinguished Research and Teaching 2010
  • TCU Residence Hall’s Top Professor -2017
  • TCU Deans Award for Meritorious Teaching - 1989
  • TCU Deans Award for Meritorious Research - 2005
  • TCU Honors Professor of the Year - 2010
  • Neeley School Alumni Professor of the Year - 2009
  • Top Reviewer Award – 2006 – Journal of Personal Selling and Sales Management
  • AMA Lifetime Achievement Award in Sales - 2013
  • American Council on Education Fellow – 1998-1999
  • President of Southern Marketing Association
  • Southern Marketing Association Fellow
  • Top TCU Faculty-Student Foundation (twice)
  • Order of Omega Top Professor (three times)
  • Best Dissertation - Academy of Marketing Sciences
  • Best Paper – Journal of Personal Selling and Sales Management (twice)
  • Best Paper - Journal of Marketing Education
  • Outstanding Paper award for the 2000 National Conference in Sales Management
  • Michael Baer Mentoring Award - 2004
  • Outstanding Faculty Advisor Award