Faculty & Staff Directory

Gretchen Ross

Assistant Professor
Marketing Department


  • PhD,Pennsylvania State University
  • MAcc, College of William & Mary
  • BA, University of Virginia

Areas of Expertise/Research

  • Consumer Behavior
  • Consumer Preferences
  • Consumer Financial Decisions
  • Sensory Marketing

Selected Publications

  • Ross, Gretchen R, Margaret G Meloy, and Kurt A Carlson, "Preference Refinement after a Budget Contraction", Journal of Consumer Research, Volume 47, Issue 3, October 2020, Pages 412–430.
  • Ross, Gretchen R., Margaret G. Meloy, and Lisa E. Bolton, “Disorder and Downsizing,” Journal of Consumer Research, forthcoming.

Honors and Awards

  • AMA-Sheth Foundation Doctoral Consortium Fellow (2019)