Faculty & Staff Directory

Shannon Shipp

Associate Professor
Marketing Department


  • PhD, University of Minnesota
  • MBA, Rensselaer Polytechnic Institute
  • BSBA, University of Tulsa

Areas of Expertise/Research

  • Sales management
  • Marketing strategy
  • Interface between finance and marketing
  • Sales forecasting
  • Business ethics

Selected Publications

  • Shipp, Shannon H. (1987), "Modified Vendettas as a Method of Punishing Corporations," Journal of Business Ethics, 6, 603-612.
  • Cardozo, Richard N. and Shannon H. Shipp (1987), "How New Selling Methods Are Affecting Industrial Sales Management," Business Horizons, 30 (September/October), 23-28.
  • Shipp, Shannon H., Charles W. Lamb, Jr., and Michael Mokwa (1993), "Developing and Enhancing Marketing Students' Skills: Written and Oral Communication, Intuition, Creativity, and Computer Usage," Marketing Education Review, 6 (December).
  • Lamb, Charles W. Jr., Shannon H. Shipp, and William C. Moncrief (1995) "Integrating Skills and Content Knowledge in the Marketing Curriculum," Journal of Marketing Education, (Summer), 71-80.
  • Shipp, Shannon H. and Charles W. Lamb, Jr., (1997) "The Effect of Selected Environmental Variables on the Marketing Mix/SBU Performance Relationship, Journal of Strategic Marketing, 4 (3), 143-162.

Honors and Awards

  • TCU Senior Appreciation Program (6 times)
  • TCU Mortar Board Preferred Professor (4 times)
  • Best Article First Five Years Marketing Education Review
  • Article of the Year Journal of Marketing Education
  • University of Minnesota Corporate Fellow
  • University of Minnesota Haring Fellow