Faculty & Staff Directory

Shannon Younger

Assistant Professor
Entrepreneurship and Innovation Department


  • PhD, The University of Wisconsin-Madison
  • BA, University of Iowa

Areas of Expertise/Research

  • Entrepreneurship 
  • Legitimate distinctiveness
  • Cognitive referents
  • Categories

Selected Publications

  • Younger, S., & Fisher, G. (2020). The exemplar enigma: New venture image formation in an emergent organizational category. Journal of Business Venturing35(1), 105897.
  • Sergent, K., Lee, D., Stajkovic, A. D., Greenwald, J. M., Younger, S., & Raffiee, J. (2020). The Mitigating Role of Trait Core Confidence on Psychological Distress in Entrepreneurship. Applied Psychology.