Mark Houston
Professor
Associate Dean for Faculty and Research
Eunice and James L. West Chair in Marketing
Associate Dean for Faculty and Research
Eunice and James L. West Chair in Marketing
Marketing Department
Education
- PhD, Arizona State University
- MBA, University of Missouri
- BS, Southwest Baptist University
Areas of Expertise/Research
- Entertainment Product Success
- Innovation / Technology Management
- Product Development
- Channels / Relationship Marketing
Selected Publications
- (2019) "Marketing and the Sharing Economy," Journal of Marketing. With G. Eckhardt, B. Jiang, C. Lamberton, A. Rindfleisch, and G. Zervas.
- (2019) "Four Facets of Rigor," Journal of the Academy of Marketing Science.
- (2019) Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music, Springer Nature. With T. Hennig-Thurau.
- (2018), “Hands Off My Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Suits,” Journal of Marketing. With L. Ertekin and A. Sorescu.
- (2018), “Pre-Release Consumer Buzz,” Journal of the Academy of Marketing Science, 46 (March), 338-360. With A-K Kupfer, T. Hennig-Thurau, and M. Spann.
Honors and Awards
- Co-Editor: Journal of the Academy of Marketing Science
- 2019 Louis Stern Award for impactful research, AMA
- 2018 Sheth Foundation Award (best paper in Vol 46 of JAMS)
- 2012 Deans' Research and Creativity Award, TCU (university winner)
- Executive Committee AMA Academic Council (2010-2014), President 2012-2013
- Co-chair 2010 AMA Sheth Foundation Doctoral Consortium
- 2007, 2008, 2009, 2010, 2011, 2012, 2013 AMA Sheth Foundation Doctoral Consortium Faculty
- 2006 Academy of Marketing Science Outstanding Marketing Teacher Award
- 2006 University of Missouri Provost's Outstanding Teaching Award
- 2005 Co-Chair of American Marketing Association Summer Educators Conference
- 2003 University of Missouri Distinguished Research Fellowship
- 2000 Saint Louis University Beta Gamma Sigma Outstanding Teacher Award