TCU Neeley School of Business

TCU Advanced Leadership Certificate

The Advanced Leadership Certificate is a premium, comprehensive and immersive experience for leaders of all industries seeking a refresh of critical business fundamentals and innovative, applicable strategies.

The TCU Advanced Leadership Program is designed to provide skills, tools and strategies for leaders challenged with leading their teams and organizations in a world of continuous transformation. It provides a context and a strategic perspective that enables leaders chart a new course creating new ventures and business models. It reframes and reimagines the leadership capabilities and approaches needed to lead the organizations of the future.

March 3 - May 26, 2022
4 in-person days and 13 virtual sessions

Cost: $6,500

Click here to see the list of safety measures we are adding to our in-person programs.

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.

Who Should Attend?

Experienced Mid-level and Executive Leaders responsible for leading organizations and teams and challenged with leading through complexity, disruption and transformation.

How Is the Program Structured?

The Advanced Leadership Program is delivered in a series of both in-person and virtual events over 13 weeks with networking receptions and consultation check-ins throughout the program.

The program alternates a series of five in-person programming days with virtual intercessions. These in-person sessions are immersive, challenging and fast-paced. Participants also will get an opportunity to hear from industry subject matter experts during many of these sessions. The kick-off and final program day will conclude with a networking event for the participants, program faculty and industry subject matter experts.

The program includes 13 "Intersessions" – each featuring virtual sessions on a variety of today’s business challenges, as well as consultation check-ins designed to delve even deeper into the key leadership challenges faced by today’s leaders. Led by TCU faculty, the virtual sessions will provide additional opportunities for the participants to work closely together – and with our TCU faculty – to learn more about business challenges and opportunities taken directly from today’s headlines.

Program Topics

  • Organizations in the Age of Continuous Improvement
  • Case Studies in Business Transformation
  • Business Model Innovation
  • Strategy at the Speed of Change
  • Business Ecosystems & Innovation
  • Leading with a Customer Centric Organization
  • Innovating for Customer Value
  • Growing Customer Equity
  • Implementing Innovating Ideas
  • Funding & Nurturing New Ventures
  • Creating Shared Value
  • Leading in to the Future
  • Values & Ethics for an Uncertain Landscape
  • People Practices for Our Changing World
  • Leading the Organization of the Future

Program Schedule

Date Time Topic Instructor
Session 1: In-person, TCU Campus
Mar. 3, 2022 8:30 - 9:30 a.m.

Welcome, Program Introduction
Disruption 2.0 (Industries, Trends and Cases)

Michael Sherrod
  9:30 - 12:00 p.m. Organization in the Age of Continuous Transformation Michael Sherrod
  12:00 - 1:00 p.m. Lunch  
  1:00 - 4:30 p.m.

Leading the Organization of the Future
Initial Debrief & Program Roadmap
First Cohort Zoom Discussion

Michael Sherrod &
Mary Uhl-Bien
    Happy Hour:
Participants, Faculty, Sponsors & TCU Guests
Intersession 1 - Virtual Sessions
Mar. 10 11:00 a.m. - 12:30 p.m. Business Model Innovation Michael Sherrod
Mar. 22 11:00 a.m. - 12:00 p.m. Case Studies in Digital Transformation Brian Alink
Mar. 24 11:00 a.m. - 12:30 p.m. Strategy at the Speed of Change Suzanne Carter
Mar. 29 12:00 - 3:00 p.m. Consultation and Check-in Mary Uhl-Bien &
Michael Sherrod
Session 2: In-person, TCU Campus
Mar. 31 8:30 a.m. - 12:00 p.m. Leading with a Customer-centric Approach
Growing Customer Equity & Capitalizing on Brand Equity
Mark Houston
  12:00 - 1:00 p.m. Lunch  
  1:00 - 4:30 p.m. Innovating for Customer Value
Implementing Innovative Ideas
Lance Bettencourt
Intersession 2 - Virtual Sessions
Apr. 5  11:00 a.m. - 12:30 p.m. Negotiations (Pt. 1) Rita Kosnik
Apr. 6    11:00 a.m. - 12:30 p.m. Negotiations (Pt. 2) Rita Kosnik
Apr. 12  11:00 a.m. - 12:30 p.m. Business Ecosystems & Innovation Suzanne Carter
Apr. 19  12:00 - 3:00 p.m. Consultation & Check-in Michael Sherrod &
Mary Uhl-Bien
Intersession 3 - Virtual Session
Apr. 26 3 hours Draft Business Model  
Session 3: In-person, TCU Campus
Apr. 28 8:30 a.m. - 12:00 p.m. Funding & Nurturing New Ventures Rodney D'Souza
  12:00 - 1:00 p.m. Lunch  
  1:00 - 4:30 p.m. Creating Shared Value Suzanne Carter
Intersession 4 - Virtual Sessions
May 3 11:00 a.m. - 12:00 p.m. Leading the Future of Work (Pt. 1) Michael Arena
May 5  11:00 a.m. - 12:30 p.m. Values & Ethics for an Uncertain & Unknown Landscape Ann Bluntzer
May 10 11:00 a.m. - 12:00 p.m. Leading the Future of Work (Pt. 2) Michael Arena
May 12  Noon - 1:30 p.m. Personal Leadership Consultation Michael Sherrod &
Mary Uhl-Bien
Session 4: In-person, TCU Campus
TBD 8:30 a.m. - 12:00 p.m. Adaptive Challenges Team/Individual Presentations & Discussion Mary Uhl-Bien & Michael Sherrod
  12:00 - 1:00 p.m. Lunch  
  1:00 - 3:00 p.m. Adaptive Challenges Team/Individual Presentations & Discussion Mary Uhl-Bien &
Michael Sherrod
  3:00 - 4:00 p.m. Leadership Development Action Planning Michael Sherrod &
Mary Uhl-Bien
  4:00 - 5:00 p.m. Reception and Program Close  


Program Topic Summaries

This session discusses the numerous and often unexpected sources of disruption and the overwhelming levels of change that require new paradigms for leadership, organizations and leading change. Discussing examples of how disruptive, accelerated change affects specific industries, Michael Sherrod will provide insights and strategies for leaders and companies as they strive to build the adaptive organizations of the future.

In order to survive disruption, your business must think strategically and evolve its business model to meet the challenges from your competitors and take advantage of new opportunities. This session discusses the concept, structure and applications for business models. It also reviews alternative business models, their strengths & weaknesses, and explores approaches to business model innovation.

Most organizational changes efforts fall short of their intended outcomes. Business transformation – and digital transformation in particular – can be very challenging. This session explores cases studies in business & digital transformation focusing on critical success factors, key challenges, typical barriers and the leadership approaches needed to successfully lead through them.

During chaos and uncertainty, leaders need a framework to think and act strategically. In this session, Dr. Suzanne Carter will introduce the strategic frameworks for navigating uncertainty, change and avoiding common pitfalls. Participants will also can apply the framework to their own challenges and learn from each other as think about their own strategic choices.

This session will focus on how can you use innovative platforms and ecosystems to build business models and benefit your organization. Dr. Suzanne Carter will describe platform businesses, discuss several innovative and successful models, and lead a provocative discussion on how to apply these concepts to your own business and challenges.

This session introduces the topic of shared value and its importance in today's businesses and society. Shared value gets at the notion that businesses are not just money makers, but can be real change makers in society. Businesses must learn to collaborate with their various stakeholders to create value and positively impact broader issues that include valuing value diversity, equity and inclusion, and ensuring the health and safety of our employees, customers and suppliers.

Dr. Carter will discuss examples of firms that have embraced shared value, and their methods of success. We will have breakout time for exploring shared value in their own businesses, and ideating on ways to change their business models to meet the needs of multiple stakeholders and create shared value for all.

This session introduces an “outside-in” view of strategy, in which the path to positive financial outcomes starts with identification of what it takes to win the customer in the face of competitive alternatives in the marketplace. This interactive session will provide a strategic framework for managing the customer-centric firm - creating customer value, innovating customer value, leveraging the brand as an asset, and leveraging customers as assets.

This session introduces a forward-looking perspective of customer value that enables a company to envision new opportunities for product, service, and business model innovation. Practical and versatile tools introduced in the session will enable participants to uncover customer needs to guide breakthrough innovation, recognize potential roadblocks to delivering on current value propositions, create a winning value proposition for new and improved products and services and much more.

This session offers insights into two things that customer-centric organizations do well, as well as insights into how an organization can implement these insights. The first topic is “Leveraging Brand Equity,” and we will explore how to define a desirable brand identity, measure and grow brand equity, leverage a brand into new areas and much more.

This session offers insights into the structure, process, and reward issues that undermine getting innovative ideas to market in established organizations, and then offers recommendations and planning considerations that will enable participants to get these ideas to market. Topics covered also include how to organize for taking innovative ideas to market and how to plan and manage an initiative with uncertainty.

This session examines the foundations of values and ethics to establish a compass and provide a guide to ethical challenges and decision-making from both a business and philosophical perspective. Participants will also get an opportunity to think about deep ethical concerns that haven’t happened yet, but may come to be in the uncertain landscape of the future.

This session examines the implications for the people practices that frame and enable organizations in a world of complexity and evolution that is continually accelerating. We’ll look at the people practices that can drive agility, adaptability and innovation – creating truly adaptable organizations and cultures built for the age of continuous transformation.

This session continues to explore how the complexity in business environment is placing significant new demands on leaders & organizations for innovation, adaptability, learning and growth. The specific focus will be on how these complexities – business, societal, organizational, and environmental - require very different ways of leading and structuring organizations relative to strategy, innovation, culture, systems, roles, and communication.


Faculty Leaders

Photo: Lance Bettencourt

Lance Bettencourt

Associate Professor of Professional Practice
Marketing Department

Prior to TCU, Dr. Bettencourt was a marketing professor at Indiana University and Arizona State University-West. He is also a former strategy adviser with Strategyn, Inc., the pioneer of Outcome-Driven Innovation™, and he was a partner at Service 360 Partners from 2012 to 2017. His research on service excellence and innovation has been published in Harvard Business Review, MIT Sloan Management Review, California Management Review, Journal of Applied Psychology, Journal of Retailing, Journal of Personal Selling & Sales Management, and Journal of the Academy of Marketing Science, among others. He is author of Service Innovation: How to Go from Customer Needs to Breakthrough Services (McGraw-Hill 2010). In his consulting and executive education, Dr. Bettencourt has worked with many of the world’s leading companies to help them uncover innovation opportunities and set marketing strategy. Over the past decade, his clients have included Allstate, Morningstar, Microsoft, TD Bank, Colgate, Kimberly-Clark, Alcon, and many others.
Photo: Ann Bluntzer

Ann Bluntzer

Acting Director, Ralph Lowe Energy Institute
Associate Professor of Professional Practice
Management and Leadership Department

Dr. Ann Bluntzer is currently an Associate Professor of Professional Practice for TCU’s Neeley School of Business. She teaches in the department of Management and Leadership, primarily focusing on curriculum in transformational leadership, business ethics and the non-profit management space. She also teaches and advises for Neeley’s Energy MBA Program.

She currently serves on the TCU Energy Institute Board and Neeley’s Energy MBA Advisory Board. Dr. Bluntzer has taught leadership and management courses to various higher education institutions for over 20 years to include: University of South Carolina, Texas A&M University, University of Jakarta, Austin Business College, and Warsaw University of Life Sciences. She is President and Founder of The Agrarian, a strategic consulting business that specializes in land/real estate conservation and development, with notable clients such as The Nature Conservancy, United States Department of Agriculture, United States Department of Education, United States Agency for International Development, United States Marine Corps, and the Bill and Melinda Gates Foundation. She has also served in executive leadership positions with various nonprofit organizations globally. Dr. Bluntzer began her career serving in the Foreign Agriculture Service, for the United States Department of Agriculture and State. Some of her assignments included: Poland, Lithuania, Indonesia, and Australia.

Dr. Bluntzer holds a PhD in Organizational Leadership Management and Education Administration from the University of South Carolina, and a Master of Education in Leadership & International Studies and Bachelor’s in Agricultural Development from Texas A&M University.
Photo: Suzanne Carter

Suzanne Carter

Professor of Strategy Practice
Executive Director, TCU EMBA
MBA – Executive

Dr. Carter is a highly respected expert in strategy, strategic leadership and corporate reputation and is executive director of the TCU Executive MBA program, ranked 12th in the world by The Economist. She is a contributing columnist to the Dallas Business Journal and her research on organizational performance and leadership has been published in key academic journals. She received the Citation of Excellence Award for her research on the relationship of top management, organizational and environmental factors on corporate reputation management. She has consulted for leading companies such as GameStop, Lea+ Elliott and SaladMaster on strategic vision and strategy development. She has worked with nonprofit organizations including Catholic Charities, YWCA of Fort Worth and Safe Haven on strategic planning and social enterprise strategies. Dr. Carter received her BS in accounting from the University of Illinois-Champaign/Urbana, and MBA and PhD in Strategic Management from the University of Texas at Austin. Dr. Carter teaches strategy courses at the EMBA, MBA and undergraduate levels at TCU, and has been honored with the EMBA Faculty Award for Outstanding Leadership Development twice. She was recently awarded TCU’s university-wide Dean’s Teaching Award.
Photo: Rodney D'Souza

Rodney D'Souza

Managing Director
Institute for Entrepreneurship and Innovation

Rodney D’Souza, an entrepreneurship education, researcher, business owner, and angel fund manager. He joined TCU Neeley as managing director of the institute and the Davis Family Entrepreneur-In-Residence in August 2018. D’Souza was formerly the Fifth Third Bank Endowed Professor of Entrepreneurship and director of the Center for Innovation and Entrepreneurship at Northern Kentucky University. He was awarded the 2017 Freedoms Foundation Leavey Award for Excellence in Private Enterprise Education and the 2017 University Award for Excellence in Outreach and Engagement, among other honors. He developed and delivered undergraduate courses on entrepreneurial mindset, opportunity recognition, idea valuation, new venture creation, new venture management and business plan writing, as well as a MBA modules on innovation and competitive intelligence. He holds an MBA from Northern Kentucky and PhD from the University of Louisville.
Photo: Mark Houston

Mark Houston

Associate Dean for Faculty and Research
Marketing Department

Mark B. Houston (Ph.D. Arizona State, MBA University of Missouri, B.S. Southwest Baptist) is Professor and Eunice and James L. West Chair in Marketing at Texas Christian University (TCU). Mark is also affiliated with ASU’s Center for Services Leadership and the University of Münster (Germany). He is coauthor of Entertainment Science (2019, Springer Nature), and his research on channels, movies, and innovation strategy appears in Marketing Science, Journal of Marketing, JMR, JCR, and Journal of Financial & Quantitative Analysis. Recent awards include the 2019 Louis Stern Award (long-term impact for a 2013 JM paper) and the 2018 Sheth Foundation Award. He is Co-Editor of Journal of the Academy of Marketing Science, and has served as an AE of JM and Journal of Service Research. Mark is a member of the AMA Board of Directors, was President of the AMA Academic Council (2012-2013), and co-chaired the AMA Summer Conference (2005 and 2017) and the AMA/Sheth Foundation Doctoral Consortium (2010). An award-winning teacher, Mark has conducted research, consulting, and/or exec ed with firms such as AT&T, Caterpillar, Dell, IBM,, and WellPoint. Prior to re-joining TCU in 2017, Mark served three years as department head at Texas A&M.
Photo: Michael Sherrod

Michael Sherrod

Entrepreneurship and Innovation Department

Sherrod joined TCU Neeley in 2011 after a successful career of entrepreneurial thinking, innovation and creativity. He founded seven successful companies, including, Black Dove Media and Sherrod Publishing. He has held leading positions at and AOL, and was president and publisher of the Dallas Business Courier. He holds an MA from the University of Missouri at Columbia and EMBA from the TCU Neeley School of Business.
Photo: Mary Uhl-Bien

Mary Uhl-Bien

Management and Leadership Department

Mary Uhl-Bien is the BNSF Railway Endowed Professor of Leadership in the Neeley School of Business at Texas Christian University (TCU). Prior to joining Neeley she was the Howard Hawks Chair in Business Ethics and Leadership at the University of Nebraska. She has also been a Visiting Scholar in Australia, Sweden, Denmark, Portugal and Spain.

Mary’s research focuses on complexity leadership, relational leadership, and followership. She has published multiple books and numerous articles in journals including Academy of Management Journal, Journal of Applied Psychology, Journal of Management, and The Leadership Quarterly. Her work has been funded with a grant from Booz Allen Hamilton, and her research contributions have been recognized with two Decennial Awards and multiple Best Paper Awards. She was noted as the #6 Most Influential Leadership Scholar from 1990-2017 in an analysis by Zhou & Li in The Leadership Quarterly in 2019, and was identified in Poets & Quants as a Top 50 Undergraduate Business Professor in 2018.

Mary is a co-founder of the Network of Leadership Scholars (NLS) in the Academy of Management and was elected as both Division Chair and Representative-at-Large for Organizational Behavior, the largest division in the Academy with over 6000 members. She is active in executive education nationally and internationally, delivering workshops and classes for the Brookings Institute, the Gallup Organization, and universities in the U.S., Canada, Australia and Europe. She has given keynote presentations around the world and was a regular commentator for CNBC Squawk Box. She participated in a Fulbright-Hays grant to Mexico during the summer of 2003 and trained Russian businesspeople for the American Russian Center and in Magadan, Russia as part of a USAID grant at the University of Alaska Anchorage from 1993-1996. She served as an executive consultant for State Farm Insurance Co. from 1998-2004.

Photo: Brian Alink

Brian Alink

Senior Vice President, Product Management, Capital One

Brian has been with Capital One for over 20 years as a leader in a variety of businesses including US Card, Partnerships and Auto Finance. His career has led him across a variety of roles including strategy and analytics, business development, operations, marketing and product management. Today, Brian leads  a product management function for US Card with responsibility for operating and transforming a number of technology platforms including acquisitions and underwriting, payments, authorizations, fraud, customer management, and the core system of record. Brian also leads various enterprise strategic planning projects related to the future of technology platforms working with the CEO and executives across the company. Prior to Capital One, Brian worked full time while attending college in sales and later in a software development role after he developed a data analytics solution for M.C.I / Worldcom. Brian graduated from the University of Phoenix with a degree in Business Management in 1998.
Photo: Michael Arena

Michael Arena

Vice President of Talent & Development at Amazon Web Service

Michael Arena is the Vice President of Talent & Development at Amazon Web Service, where he is responsible for the global talent practices, leadership development and learning, organizational effectiveness, new employee success strategies and the organizational research activities to enable the growth and innovation for AWS. He was nominated to the Thinkers50 Radar class of 2020 for his work leveraging network roles in creating adaptive organizations: brokers, connectors, energizers, and challengers.

Arena is a faculty member in Penn’s Masters in Organizational Dynamics program and acts as a design thinking coach within the Stanford dSchool. Dr. Arena earned his Ph.D. in Organizational Dynamics from the Union Institute and University.
Photo: Suki John

Suki John

Professor of Dance

Suki John, PhD, Professor in TCU’s School for Classical & Contemporary Dance, teaches Contemporary Dance Technique, Dance History, Choreography, Career Preparation, Dance in World Cultures, and Honors Art & Activism. She was a Coleman Entrepreneurship Fellow from 2012-2018, recruiting, developing, and teaching entrepreneurship content across disciplines; she chaired the committee that helped establish TCU’s Arts Leadership and Entrepreneurship minor. She was a John Roach Honors College Fellow from 2016-2018, where she developed Honors curriculum. She is associate faculty for Comparative Race and Ethnic Studies, and chair of the College of Fine Arts Diversity, Equity, and Inclusion Programming Committee. She is Director of Dance for the Texas Jewish Arts Association. Dr. John holds a BFA in Theatre Arts from the University of New Mexico, an M.A. in Choreography and Dance History from New York University, and a PhD in Cultural Studies from the University of Connecticut.

Having worked internationally as a dance artist and scholar for most of her career, Dr. John continues to teach, choreograph, and write about the intersections between dance, history, activism, and culture. She has performed with the London Festival Ballet (under the direction of Rudolf Nureyev), The Joffrey Upstarts, Jennifer Muller, Sara Sugihara, Rachel Lampert, Living Art International, Dance Company Narciso Medina, Danza Espiral, The Horse’s Mouth, and People’s Theater of Yugoslavia. She founded Cuban Arts Match to bring artists together across boundaries. She co-founded and performed with Route 66 Dance Company and dance2degrees: dancing for a cooler world, designed to bring attention to the existential issue of climate change.

Dr. John has choreographed for Ballet Nacional de Cuba, Danza Contemporánea, Connecticut Repertory Theatre, Ritmo Flamenco, People’s Theater of Yugoslavia, Adelphi University, New York University, the University of New Mexico, University of North Carolina School of the Arts, Joyce SoHo, City Center, Marymount Manhattan, 550 Broadway, Music Theater Works and Havana’s García Lorca and National theaters. She has taught professionals and students in the U.S., Latin America and Europe, and had the good fortune to collaborate with exceptional artists and scholars across the globe.

Photo: Rita Kosnik

Rita Kosnik

Professor of Management and Negotiations

Rita Kosnik is a Professor of Management and Negotiations at Trinity University in San Antonio, Texas, and a Visiting Professor of Negotiations in the TCU Neeley Executive Education program as well as the the EMBA program of the Neeley School of Business at TCU in Fort Worth, Texas. She holds a Ph.D. in Strategy and Organization Behavior from Northwestern University. In addition to the Neeley School, she has taught negotiations courses in the MBA Program of Northwestern University, in the Executive MBA Program of Notre Dame University, and the Masters of Health Care Administration and the Masters of Accounting programs at Trinity University. She has won several awards for excellence in executive teaching. Dr. Kosnik is a trained mediator in the state of Texas and she is an active corporate trainer and consultant in the area of dispute resolution and negotiations. Recent clients include McDonald’s USA, Williamson-Dickie, Owens & Minor, Apex Capital Corp., Siemens North America, ATC Logistics and Distribution, Fort Worth Independent School District, and the American Association of Blood Banks.


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Kalyn McKittrick

Director of Marketing and Engagement



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