Research Highlights

Ahead of the Curve: Accounting Department Prepares for Changes to Industry Standards

The Neeley Accounting Department has formed two committees to prepare for changes to the Certified Public Accountant exam scheduled to take effect in January 2024.

January 23, 2023

Harvard Law School Forum Showcases Research by Neeley Finance Professors

The research is regarding retail CEO decisions during the Covid-19 Pandemic. TCU Neeley professors examined the way decisions by retail CEOs influenced transmission rates and employee safety complaints.

September 23, 2022

Focusing on Customer Success Can Create a Competitive Edge

In a new Harvard Business Review article, TCU Neeley Associate Professor of Professional Practice in Marketing Lance A. Bettencourt offers insight for creating hard-to-imitate strategies in the personal transformation space.

January 21, 2022

How Do You Account for Goodwill in the Business World?

TCU Neeley Accounting Professor Shana Clor-Proell shares her recommendations on how companies report the value of their goodwill and other intangible assets.

December 16, 2021

Express Yourself, Entrepreneur

Presenting a funding pitch anytime soon? Recent research may make you smile — and frown, and express a few other emotional states, too.

December 05, 2021

Audra Boone Shares Insights into Ongoing SEC Disclosures by Foreign Firms

TCU Neeley Finance Professor dives deep into the U.S. Securities and Exchange Commission’s (SEC) disclosure obligations to examine financial reporting risks

November 30, 2021

Has the Pandemic Affected Our Empathy for Sick Co-workers?

New research from TCU Neeley Professor of Management and Leadership Michael Cole explores presenteeism and co-worker mistreatment in the COVID-19 era.

October 28, 2021

Lance Bettencourt Shares Branding Insights with WalletHub

TCU Neeley Associate Professor of Professional Practice in Marketing offers expertise on brand messaging and celebrity endorsements for car insurance companies.

September 29, 2021

Robert Leone Shares Expertise on Credit Card Rewards with WalletHub

TCU Neeley Professor of Marketing offers insights into the benefits and challenges of credit cards with rewards.

September 25, 2021

Halo or Cannibal? How Video Game Introductions Affect Product Sales

New research from TCU Neeley Marketing Professor Mark Houston explores how new video game introductions affect sales of existing games and the gaming platform.

August 03, 2021

Research Highlights

Our faculty are taking the lead on improving business through research.