Research Highlights

A Method to the Madness

TCU Assistant Professor of Marketing Gretchen Ross’ new research explores how organization influences downsizing.

May 03, 2021

Mark Houston’s Research to Be Published in Journal of Marketing

The TCU Neeley marketing professor’s study is the first to analyze an issue that digital service-based companies face.

April 28, 2021

Thomas Allison Shares Insights on the Most and Least Innovative States

“In many industries, investments in innovation have slowed during the pandemic due to the initial uncertainty causing businesses to halt capital investment. In other industries, investment has increased to require fewer in-person workers.”

April 22, 2021

TCU Finance Professors’ Study Reveals COVID Business Trade-Off

A group of TCU Neeley finance professors researched how business leader ideologies could influence stock returns and the pandemic.

April 09, 2021

Employee Small Talk Is More Powerful than You Think

Whether in the break room or on a virtual call, office chit-chat builds culture and collaboration, according to research by Patrick Downes, assistant professor of management and leadership.

April 01, 2021

How a CEO’s Personality Influences Stock Risk and Returns

Assistant Professor of Strategy Joseph Harrison’s research into how CEO personality affects market value was featured in Harvard Business Review and on TEK2day.

March 22, 2021

Deep Dive into Data

TCU Neeley Marketing Professors Minakshi Trivedi and Sarang Sunder show that the possibilities for big data are as endless and the numbers themselves.

March 15, 2021

Vassil Mihov Shares Insights into GameStop Stock, Reddit Event

The TCU Alumni Association invites financial management professor to discuss what happened with GameStop in the stock market and what it means for the future.

March 04, 2021

Can Social Networks Make Company Project Teams More Efficient?

It takes a village to develop a new product and managing employees with different roles to make it happen has its challenges. TCU Neeley Professor of Operations Management Tyson Browning researched ways to improve communication and coordination.

March 01, 2021

Why Aren’t More Companies Capitalizing on Big Data Analytics?

Big data analytics has the power to transform the way supply chains work, yet most companies aren’t jumping to take advantage of it. TCU Neeley professors Daniel Chen, David Preston and Morgan Swink researched hundreds of companies to find out why.

November 19, 2020

Research Highlights

Our faculty are taking the lead on improving business through research.