Faculty & Staff Directory

Antonio Banos

Associate Director, Institute for Entrepreneurship and Innovation | Neeley NIL
Bloxom Foundation Professorship of Sports Entrepreneurship
Entrepreneurship and Innovation Department


Antonio Banos brings a diverse background of experiences and skills in Entrepreneurship, Marketing, Blockchain, and Collegiate Athletics.

For the past 15 years, he has helped companies grow by incorporating and implementing profitable business models, validation, proof of concept, customer acquisition strategies, brand triggers, digital strategies, storytelling, as well as growth hacking techniques.

Antonio has worked with businesses, brands, and influencers ranging from startups to Fortune 100 companies.

After three successful exits, and seven years teaching at TCU, he is now focusing on helping student-athletes navigate the new, complex, and rapidly evolving world of Name, Image & Likeness (NIL).

Antonio is leading the new Entrepreneurial NIL class as well as the new cross-campus NIL initiative made possible by the partnership between TCU Athletics and The Neeley School of Business, which offers student-athletes NIL workshops, certifications, classes, mentorship and resources.

Antonio is the recipient of TCU Neeley’s most recently announced endowed professorship. As the Bloxom Foundation Professor of Sports Entrepreneurship, Antonio continues his commitment to supporting the entrepreneurial goals of all students across TCU.


  • MEd, Southern Methodist University  
  • BA, Texas State University

Areas of Expertise/Research

  • Entrepreneurship
  • Marketing
  • Blockchain
  • Collegiate Athletics