Elijah Clark

Bio

Dr. Elijah Clark is an award‑winning educator recognized for teaching excellence, with work centered on Marketing AI and Automation, Digital Marketing, and Business Innovation. He serves as Director of the Business Innovation Academy, Assistant Director for Neeley AI Forward, and a Faculty Advisory Board Member for TCU's Koehler Center for Teaching Excellence. In these roles, he collaborates with faculty, staff, and industry partners to advance AI‑driven innovation, experiential learning, and values‑centered technology integration across programs.

His teaching focuses on practical applications of artificial intelligence, digital strategy, and marketing communication. Dr. Clark is a best‑selling author, an AI Portfolio Board member for McGraw-Hill, and has a distinguished record as a Forbes AI contributor. His professional background includes leading a business consulting agency and serving in the United States Air Force, where he specialized in supply chain and logistics.

Beyond the classroom, Dr. Clark develops workshops and initiatives that help organizations adopt AI responsibly and effectively. His work spans consulting, curriculum design, industry training, and public thought leadership, with a focus on helping businesses improve customer experience, improve operational efficiency, and strengthen strategic decision‑making through innovation and data‑driven systems.

Education

• DBA, Walden University

Areas of Expertise/Research

• Business Innovation
• AI and Automation
• Customer Experience
• Digital Marketing

Selected Publications

• Clark, E. (2024, March). The ethical dilemma of AI in marketing: A slippery slope. Forbes. https://www.forbes.com/sites/elijahclark/2024/03/14/the-ethical-dilemma-of-ai-in-marketing-a-slippery-slope/
• Clark, E. (2024, January). Revolutionizing marketing: The convergence of data science and AI. Forbes. https://www.forbes.com/sites/elijahclark/2024/01/28/revolutionizing-marketing-the-convergence-of-data-science-and-ai/
• Clark, E. (2023, November 30). How small businesses and entrepreneurs can benefit from AI. Forbes. https://www.forbes.com/sites/elijahclark/2023/11/30/how-small-businesses-and-entrepreneurs-can-benefit-from-ai/
• Clark, E. (2023, October 20). The urgent need for marketing AI and automation education. Forbes. https://www.forbes.com/sites/elijahclark/2023/10/20/the-urgent-need-for-marketing-ai-and-automation-education/
• Clark, E. (2023, September 25). Can AI ever replace human salespeople? Forbes. https://www.forbes.com/sites/elijahclark/2023/09/25/can-ai-ever-replace-human-salespeople/

Books

• Clark, E. (2024). Act Like a Marketer. Think Like a Machine: Growth marketing success using customer experiences, relationships, and AI automation. Staten House. Available via Apple Books, Barnes & Noble, and Amazon.
• Clark, E. G. (2017). Act Like a Business. Think Like a Customer: Managing your business using loyalty, relationships, and engagement. Staten House. Available via Apple Books, Barnes & Noble, and Amazon

Selected Media Appearances

• Clark, E. (2025, September 9). AI in the classrooms: Experts weigh in on best uses of it [Television interview]. WFAA. https://www.wfaa.com/article/life/parenting/digital-parenting/ai-classrooms-tcu-texas/287-daf34948-8773-4643-937e-b1f0b139b323
• Clark, E. (2025, September 1). Classroom learning looks different with artificial intelligence [Television interview]. KOIN-TV Portland. https://www.koin.com/news/education/classroom-learning-looks-different-with-artificial-intelligence/
• Clark, E. (2025, August 27). Integrating AI into the classroom [Television interview]. ABC12 News. https://www.abc12.com/video/integrating-ai-into-the-classroom/video_66a87fd5-2f43-5023-8bb0-0f05be160a07.html
• Clark, E. (2023, November 17). Stretching Your Dollar: Using A.I. for great deals on Black Friday [Television interview]. Cheddar News. https://www.cheddar.com/media/stretching-your-dollar-using-ai-for-great-deals-on-black-friday/
• Clark, E. (2023, June 5). AI may be changing the way you shop [Television interview]. FOX 4 Dallas-Fort Worth. https://www.fox4news.com/video/1230256

Selected Talks & Keynotes

• Clark, E. (2026). AI & Business Transformation [Keynote presentation]. Higginbotham.
• Clark, E. (2025). AI & Personal Branding [Keynote presentation]. Southwest Airlines.
• Clark, E. (2025). AI in Business/Marketing [Keynote presentation]. GM Financial.
• Clark, E. (2025). AI and Microcredentials [Forum panelist]. The Chronicle of Higher Education.
• Clark, E. (2025). Agentic AI: Concepts and enterprise applications [Invited workshop presentation]. NTT DATA

Honors and Awards

• 2023 Inclusive Excellence Teaching Award
• 2021 Teaching Excellence Award

Professional Certifications

• Sales Growth Certificate, Cornell University
• Microsoft AI Cloud Partner Certification, Microsoft
• Inbound Marketing and Marketing Hub Certificates, HubSpot
• Intro to Generative AI, LLMs, and Responsible AI, Google
• Social Media Marketing Certification, Hootsuite