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AI's Uneven Progress: Will Drover's Research Features in MIT Sloan Management Review and The Wall Street Journal

Texas Christian University Professor Will Drover and co-author Laura Huang, a professor at Northeastern University, reveal why artificial intelligence (AI) adoption advances unevenly across tasks and roles, and what leaders should know to navigate the transformation.

December 10, 2025

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WFAA/ABC and FOX 26: Marketing Professor Philip Kim Breaks Down New Findings on Data-Driven Micro Ad Research

News media spotlight Kim’s findings on why micro ads, commercials that are 10 seconds or less, deliver costs savings and strong performance in today’s shifting landscape.

November 08, 2025

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New Research Reveals Firms Diverge in Their Approach to Corporate Social Responsibility

November 05, 2025

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Aaron Anglin and Will Drover’s Study Reveals Complex Impact of Founder Age Perceptions on Funding

July 31, 2024

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Thomas Allison Explores Passion, Preparedness Perceptions with Vocal Expressions in Crowdfunding Pitches

May 31, 2024

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FOX 7 Austin: Tom Seng Analyzes Pause of Natural Gas Export

April 04, 2024

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Ryan Krause Unveils New Framework for Effective Board Decision-Making

March 31, 2024

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Uncovering the Effects of Online Reviews on Hotel Demand

March 31, 2024

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Trade Policy Uncertainty Affects Firm Innovation Investments

March 31, 2024

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Karen Nelson and Karson Fronk’s Research Explores the Use of Visual Graphics in 10-K Filings

March 31, 2024

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Research Highlights the Complex Impact of Accounting Estimate Changes on Earnings Reports

March 31, 2024

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Tyson Browning’s Research Explains Management Nonresponse after a Supply-Base Disruption

February 29, 2024

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