Led by TCU's American Marketing Association student group and supported by Neeley AI Forward, the workshop provided students with hands-on training using AI to tailor resumes, practice interviews and sharpen job search strategy.
March 25, 2026
By Shelby Northrup
Content Creator, Neeley Communications
Working directly within artificial intelligence tools, students refined their resumes, tested interview responses and evaluated job fit in real time, applying the technology to their individual career goals during a hands-on workshop hosted by TCU American Marketing Association student leaders and Neeley School of Business faculty.
The workshop, which was sponsored by Neeley AI Forward, placed AI tools directly into students’ hands. By focusing on high-stakes career preparation, the event provided an “on-ramp” for future leaders to understand, evaluate and use AI strategically as they navigate an increasingly competitive job market. 
Some Neeley students arrived at the workshop feeling the pressure that often accompanies the job search. The workshop was designed to address those concerns by giving students practical tools to strengthen their job search. Through the use of multiple AI agents developed through collaboration between Neeley students and professors, attendees gained experience using AI to identify their strengths, refine their professional materials and build confidence in how they present themselves to potential employers.
Ruby Daniels, an assistant professor of professional practice in marketing at Neeley, opened the event by guiding students through developing a personal value proposition to help identify and communicate the traits that make them stand out. Students began by working with an AI agent designed to find ways to distinguish them from other candidates pursuing the same opportunities.
“It’s creating some urgency for what needs to be worked on. What is it that you have that nobody else does that you’re trying to sell to an employer?” Daniels said.
Then students moved on to two additional agents: a resume refiner and a mock interviewer. Participants uploaded their resumes alongside a job description and company information, allowing the AI to analyze how well their experience aligned with the company’s goals. The agent then suggested revisions that helped students tailor their resumes more precisely to each opportunity while emphasizing the strengths that set them apart from other applicants.
Next, they tested their preparation through a simulated interview experience. Using the same job description, the mock interview agent asked questions similar to those students might encounter in a real interview while providing immediate feedback on their responses. This allowed students to refine their answers, improve their communication and better understand how to articulate their experiences and strengths in a professional setting.
Students reported seeing the impact of the tools immediately, noting that the AI agents utilized in the workshop strengthened both their preparation and their confidence.
“I loved the mock interview,” said Hailey Helms, a senior accounting and marketing major. “It helped me prepare what I wanted to say, give some examples of the format of an interview and find the results where I thought it was beneficial.”
For some students, the experience also represented something larger: a shift toward proactively using emerging technology to gain an advantage in the job search.
“Attack the job search with as much confidence as you can, because that’s one of the things that’s going to make you prepared and stand out to potential employers,” said Cooper Murray, senior marketing major and developer of the “Resume Review-inator," an agent used in the AMA workshop. “I think it’s important that students are taking matters into their own hands on how to put themselves in a better position to succeed.”
