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Neeley Analytics Initiative Analytics Academy

Dive into the World of Data

Ever wonder how Amazon knows what you want to buy or why your social media feed includes advertisements for items you’re interested in purchasing? How are Instagram and Twitter such profitable companies when they provide free services? How does your insurance company predict your driving behavior? The answer – data. It’s everywhere, and if you understand data and the inner workings of companies’ use of data, then you’re ahead of the game and ready for any career path.

The TCU Neeley School of Business hosts a highly competitive, one-week summer residential program for high school students entering 11th or 12th grade, providing a hands-on experience with opportunities to learn and hone your skills in data analytics and market research. You’ll build models to explore how a business is performing and discover the ways data can impact profitability. 

See and hear from our Analytics Academy students.

More than 80 high school students from across the country explored the fast-paced world of data at the 2024 TCU Neeley Analytics Academy. The one-week summer residential program offered hands-on learning to sharpen their skills in data analytics and market research. Students received expert guidance in identifying, collecting and analyzing data, participated in team projects, and enjoyed fun activities in Fort Worth. More information coming in mid-February about our 2025 Analytics Academy.

2023 Photo Gallery

2024 Photo Gallery

How You'll Benefit

Explore statistical programs, data-driven storytelling and data visualization
You’ll gain a better understanding of how to collect, examine, organize, visualize and present data, learning to transform raw data into powerful, effective communications that drive decision making.
Understand modeling techniques, machine learning and artificial intelligence
You’ll learn how to leverage clustering and classification algorithms, regression analysis and other methods to evaluate complex data, find patterns and trends, make predictions and deliver results.
Earn a Data Analytics Certificate
You’ll receive a certificate of completion from TCU Neeley at the end of the program!
A week of college life at TCU
You’ll spend a week on campus with other high school students in the beautiful city of Fort Worth, living in residence halls and learning from top-ranked professors from the business school. You’ll have the opportunity to enjoy extracurricular activities, dinners and more on and around campus.