As collegiate athletics continues to evolve, so do the opportunities for student-athletes to create long-term value from their Name, Image and Likeness (NIL). At the TCU Neeley School of Business, we are building on our existing leadership in NIL by shifting from education alone to active implementation – empowering you to take control of your brand, your finances and your future.
Through an expanded partnership with TCU Athletics, Neeley NIL equips student-athletes with real-world business tools, hands-on venture support and integrated financial management to pursue opportunities beyond the cap of university-funded NIL deals. By combining university-wide academic rigor with entrepreneurial execution, we help you grow your personal market value – and build the foundation for success well beyond college.
A Holistic Approach to Entrepreneurial Success
Our NIL program offers comprehensive support through these key pillars, designed to help you activate your brand, grow your business and build long-term value.
