Cutting-edge business insights for today, and tomorrow.

As part of our commitment to lifelong learning and success, TCU Neeley hosts the Alumni Advantage Series to provide you access to innovative business knowledge from our faculty experts and thought leaders across industries. We’ve specifically designed our series to accommodate your busy schedule. Our events are hosted virtually – typically during the lunch hour.

Powered by: TCU Neeley Executive Education

Sponsored by:

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Past Events

Jobs-to-Be-Done: Building Innovation with Customer Insights

This event has been postponed due to an unexpected situation impacting the availability of our panelists. New date will be announced soon!

In our world of accelerated change, most will agree that innovation is essential, particularly innovation based on customer needs. Yet, many companies struggle with capturing customer feedback that provides meaningful innovative insight. In this moderated session, our experts will explore the “jobs-to-be-done” method, with a deep dive on how to uncover the underlying motivations of your customers to redefine opportunities on the horizon.

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Photo: Lance Bettencourt

Lance Bettencourt

Associate Professor of Professional Practice

Photo: Scott Burleson

Scott Burleson

Senior Vice President, The AIM Institute

Photo: Mark Houston

Mark Houston

Professor and Associate Dean for Faculty & Research

Leadership Lessons from "Undercover Boss"

May 13, 2022, 12:00 – 1:00 p.m. CST

The concept of secret shoppers is not new to organizations large and small. But what lessons can be learned when the leader of that organization becomes the secret shopper? How might an experience on the front lines change the way leaders make decisions that will drastically impact their organization?

U.S. Cellular President, Laurent Therivel and CEO of the Vitamin Shoppe, Sharon Leite recently found out exactly what that experience would be like. Starring in individual episodes of the popular CBS series, “Undercover Boss”, both Therivel and Leite had the opportunity to work, engage with employees and participate in the day to day store-front operations of their organizations – all in disguise.

Join John V. Roach Neeley School of Business Dean, Daniel Pullin, for an in-depth discussion around the television experience for both of these leaders, how meeting the front-line teams has changed or impacted the decisions they make for their customers and employees and how they’ve transformed as leaders after this experience.

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Photo: Sharon Leite

Sharon Leite

CEO, The Vitamin Shoppe

Photo: Laurent Therivel

Laurent Therivel

CEO, UScellular

Photo: Daniel Pullin

Daniel Pullin

John V. Roach Dean of the Neeley School of Business at TCU

Connecting Through the Chaos: The Importance of Executive Presence

January 20, 2022, 12:00 – 1:00 p.m. CST

As the world continues to move through exponential change, it’s more important than ever to ensure your message is understood by your audience. So how can your voice and presence rise above the noise in an impactful, authentic way? Join fellow alumni and a panel of communication and executive presence experts at this virtual event to discuss the importance of showing up both virtually and in-person during turbulent times through authenticity, purpose, connection, storytelling, and more.

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Photo: Jim Roach

Jim Roach

Executive Director, TCU Neeley Executive Education

Photo: Eric Harris

Eric Harris

Founder, GatherRound

Photo: Lisa Northup

Lisa Northup

VP Human Resources & Employee Development
Elbit Systems of America

TCU Neeley: The Now and the Next

December 2, 2021, 12:00 – 1:00 p.m. CST

Join Dean Daniel Pullin in this virtual session to explore some of the exciting new initiatives on the horizon as part of the Neeley strategic plan. We’ll discuss how the Neeley School plans to grow its brand, impact the future of business and continue to add value to your degree.

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Photo: Daniel Pullin

Daniel Pullin

John V. Roach Dean of the Neeley School of Business at TCU
Professor of Entrepreneurship and Innovation

Photo: Brenda Cline '82

Brenda Cline '82

Chief Financial Officer, Kimbell Art Foundation

Leading Teams After 2020: What Is the Future of Work?

September 8, 2021, 12:00 – 1:00 p.m. CST

Have your team dynamics changed in the last year? Are you leading a group or working with your colleagues virtually or within a hybrid scenario? There is a complexity dynamic in today’s environment which will continue to change as we consider the future of work and its impact on teams. Leading teams in today’s evolving organizational landscape requires leaders to update their framework and skillset for maximizing workgroup and team relationships. In this Alumni Advantage webinar, our TCU faculty experts will discuss what has changed regarding teams, what is coming in the future and approaches to optimize team success. 

Photo: Jim Roach

Jim Roach

Executive Director, TCU Neeley Executive Education

Photo: Tracey Rockett

Tracey Rockett

Professor of Management Practice at TCU Neeley School of Business

Leading Through Digital Transformation: Is Your Organization Ready?

April 2021

Business transformation, and digital transformation in particular, can be very challenging in high complexity, dynamic environments and unfortunately, most organizational change efforts fall short of their intended outcomes. Our experts discuss critical success factors, key challenges, typical barriers in complex environments, and why a new kind of leadership is required to set your organization up for success.

Photo: Brian Alink

Brian Alink

Senior Vice President Product Management, Capital One

Photo: Mary Uhl-Bien

Mary Uhl-Bien

BNSF Railway Endowed Professor of Leadership, TCU Neeley School of Business

The Innovation Imperative

November 2020

Now, more than ever, it’s imperative to be innovative. Our faculty experts discuss the numerous, and often unexpected, sources of disruption and the overwhelming levels of change that require new paradigms for leadership, organizations and leading change. They elaborate on the key challenges and opportunities that leaders face and must overcome to fund and/or nurture new ventures while they strive to compete and succeed with their core business. The team also shares examples of successes and failures, and how you can survive disruption in this current business climate.

Photo: Michael Sherrod

Michael Sherrod

William M. Dickey Entrepreneur in Residence

Photo: Rodney D'Souza

Rodney D'Souza

Managing Director of the TCU Neeley Institute for Entrepreneurship and Innovation
Davis Family Entrepreneur in Residence