Neeley School of Business

Beyond Brainstorming

Home > Executive Education > Beyond Brainstorming

Beyond Brainstorming: Delivering Results

Go beyond traditional brainstorming and deliver tangible results

Unlock the power of AI-driven innovation and design thinking to solve complex problems, spark creativity, and drive meaningful change in your organization. “Beyond Brainstorming: Delivering Results” combines two powerful courses – Creative Problem Solving with AI and Design Thinking – to equip you with practical tools and strategies for achieving breakthrough outcomes.

Dates: April 23-24, 2025
Schedule: 8:30 a.m. – 4:30 p.m.
Cost: $1,325*

Earn a certificate of completion from TCU Neeley Executive Education and boost your professional development credentials.

Why Choose This Program?

Deliver real results, fast

  • Accelerate innovation: Combine generative AI insights with human creativity to generate, refine and implement solutions faster than ever.
  • Solve real-world challenges: Apply design thinking frameworks to empathize with users, define clear problems and develop customer-centric solutions.
  • Stay ahead of the curve: Gain cutting-edge skills that keep you adaptable and agile in today’s ever-changing business landscape.

What You'll Gain

  • AI-enhanced creative problem solving: Amplify ideation by integrating AI-driven techniques with traditional problem-solving skills.
  • Hands-on design thinking experience: Learn to empathize, ideate, prototype and test solutions using proven frameworks.
  • Practical tools for immediate impact: Walk away with strategies you can implement right away to drive innovation and optimize processes.

Is This Program Right for You?

This course bundle is perfect for:

  • Business leaders, executives and entrepreneurs aiming to foster a culture of innovation and address strategic challenges.
  • Product managers, developers and designers looking to create impactful products, services and experiences.
  • Teams in operations, strategy and innovation focused on enhancing collaboration and building agile processes.
  • Consultants and strategists who want to expand their toolkit and deliver transformative results for clients.

Move beyond brainstorming and start delivering real results today. Join “Beyond Brainstorming: Delivering Results” and unlock the potential of AI-enhanced creativity and design thinking.

Meet Your Instructors

Photo: Bryan Mattimore

Bryan Mattimore

Cofounder, Growth Engine Company

Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-three-year-old innovation agency based in Stamford, Connecticut. In his business consulting career, Bryan has given over one-hundred keynotes, facilitated over a thousand brainstorming sessions, and managed two hundred successful innovation projects, leading to over $3 billion in new sales annually for one-third of the Fortune 100 companies.

Clients include: BNY Mellon, Ford, IBM, LVMH, Merck, Novartis, Pepsi, Pitney-Bowes, P&G, Shell, State Farm, and Unilever. He is also a Senior Fellow with The Conference Board, and an instructor for both Caltech and TCU Neeley School of Business in their Executive Education Departments.

Bryan’s five books on ideation and innovation processes include 21 Days to a Big Idea (Diversion Books), 99% Inspiration (Amacom), Idea Stormers (Wiley Jossey-Bass) and the generative AI book, Quirks. A cum laude graduate of Dartmouth College with a major in psychology, his newest book is Islands of Invention, How to Create Extraordinary Innovation Centers, co-authored with McKinsey consultant, Claus Raasted.

Photo: Stacy Landreth Grau

Stacy Landreth Grau

Associate Dean, John V. Roach Honors College
Associate Professor of Medication Education, Burnett School of Medicine

Bio to come.

Questions?

Please contact

Laurie YesleyLaurie Yesley

Director of Executive Program Development
l.yesley@tcu.edu
817-257-4682

You might also be interested in:

Design Thinking

Design Thinking is a one-day, hands-on sprint designed to help you apply creative problem-solving methods to real challenges. You’ll leave with tools you can use immediately to innovate and improve processes in your organization.

One in-person session

April 23 - April 23, 2025 08:30 AM - 04:30 PM

Beyond Brainstorming

Beyond Brainstorming: Delivering Results
Go beyond traditional brainstroming and deliver tangible results

Two in-person days

April 23 - April 24, 2025 08:30 AM - 04:30 PM

Creative Problem Solving with AI

In today's rapidly evolving business landscape, creative thinking is more than a skill – it's a crucial capability. Whether you're an experienced business leader, launching a new venture, or just starting your career, mastering creative thinking is key to generating new ideas, solving complex problems and driving meaningful change. 

Join industry expert and innovation consultant Bryan Mattimore in this dynamic program to discover how real-world ideation techniques can be seamlessly integrated with the latest advances in generative AI. Learn to achieve extraordinary results through the powerful combination of human creativity and AI technology.

One in-person session

April 24 - April 24, 2025 08:30 AM - 04:30 PM

Mastering Negotiations and Influence

Negotiation Skills for Leaders: Boost Your Results, Influence and Long-term Impact at Any Level of the Organization

2 in-person days

May 06 - May 07, 2025 08:30 AM - 04:30 PM

Open Enrollment

Executive Education Students
Check out all of our open enrollment options.