Beyond Brainstorming

Beyond Brainstorming: Delivering Results

Go beyond traditional brainstorming and deliver tangible results

Unlock the power of AI-driven innovation and design thinking to solve complex problems, spark creativity, and drive meaningful change in your organization. “Beyond Brainstorming: Delivering Results” combines two powerful courses – Creative Problem Solving with AI and Design Thinking – to equip you with practical tools and strategies for achieving breakthrough outcomes.

Dates: April 23-24, 2025
Schedule: 8:30 a.m. – 4:30 p.m.
Cost: $1,325*

Earn a certificate of completion from TCU Neeley Executive Education and boost your professional development credentials.

Why Choose This Program?

Deliver real results, fast

Accelerate innovation: Combine generative AI insights with human creativity to generate, refine and implement solutions faster than ever.
Solve real-world challenges: Apply design thinking frameworks to empathize with users, define clear problems and develop customer-centric solutions.
Stay ahead of the curve: Gain cutting-edge skills that keep you adaptable and agile in today’s ever-changing business landscape.

What You'll Gain

AI-enhanced creative problem solving: Amplify ideation by integrating AI-driven techniques with traditional problem-solving skills.
Hands-on design thinking experience: Learn to empathize, ideate, prototype and test solutions using proven frameworks.
Practical tools for immediate impact: Walk away with strategies you can implement right away to drive innovation and optimize processes.

Is This Program Right for You?

This course bundle is perfect for:

Business leaders, executives and entrepreneurs aiming to foster a culture of innovation and address strategic challenges.
Product managers, developers and designers looking to create impactful products, services and experiences.
Teams in operations, strategy and innovation focused on enhancing collaboration and building agile processes.
Consultants and strategists who want to expand their toolkit and deliver transformative results for clients.

Move beyond brainstorming and start delivering real results today. Join “Beyond Brainstorming: Delivering Results” and unlock the potential of AI-enhanced creativity and design thinking.

Meet Your Instructors

Bryan Mattimore

Cofounder, Growth Engine Company

Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-three-year-old innovation agency based in Stamford, Connecticut. In his business consulting career, Bryan has given over one-hundred keynotes, facilitated over a thousand brainstorming sessions, and managed two hundred successful innovation projects, leading to over $3 billion in new sales annually for one-third of the Fortune 100 companies.

Clients include: BNY Mellon, Ford, IBM, LVMH, Merck, Novartis, Pepsi, Pitney-Bowes, P&G, Shell, State Farm, and Unilever. He is also a Senior Fellow with The Conference Board, and an instructor for both Caltech and TCU Neeley School of Business in their Executive Education Departments.

Bryan’s five books on ideation and innovation processes include 21 Days to a Big Idea (Diversion Books), 99% Inspiration (Amacom), Idea Stormers (Wiley Jossey-Bass) and the generative AI book, Quirks. A cum laude graduate of Dartmouth College with a major in psychology, his newest book is Islands of Invention, How to Create Extraordinary Innovation Centers, co-authored with McKinsey consultant, Claus Raasted.

Stacy Landreth Grau

Associate Dean, John V. Roach Honors College
Associate Professor of Medication Education, Burnett School of Medicine

Bio to come.

Questions?

Please contact

Laurie Yesley

Director of Executive Program Development
l.yesley@tcu.edu
817-257-4682

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