Marketing Professor Mark Houston had an impressive summer, taking on the role of JAMS co-editor and being honored by the AMA with the 2019 Louis W. Stern Award.
September 23, 2019
By Elaine Cole
When your professors are ranked No. 1 in the world by The Economist, it is no surprise when they are lauded for their commitment to advancing their field.
Mark Houston is a perfect example.
Not only is he the new co-editor of the Journal of the Academy of Marketing Science, he was awarded the prestigious Louis W. Stern Award for outstanding article by the American Marketing Association.
As co-editor of the Journal of the Academy of Marketing Science, a top academic journal in the marketing discipline, Houston helps Editor-in-Chief John Hulland with the increasing number of manuscript submissions (710 in 2018), provides second decisions on close-call situations, and guides the broader strategic goals of the journal.
“I am delighted to have Mark join me. I greatly appreciate his experience, his passion for our field and his dedication to making others better,” Hulland said in his announcement.
Houston also is an academic leader in the American Marketing Association and was honored with the prestigious 2019 Louis Stern Award for his Journal of Marketing article entitled “Relationship Velocity: Toward a Theory of Relationship,” with his coauthors Rob Palmatier (Washington), Dhruv Grewal (Babson) and the late Rajiv Dant (OU).
The award recognizes the most outstanding article published in a widely recognized and highly respected journal, which has made a significant contribution to the literature on marketing and channels distribution.
“Relations Velocity” was judged on the quality of the data, the originality of the theorizing and the impact (citations) to date. The committee unanimously agreed that the article is an outstanding example of novel and well-executed research that has made a significant contribution to the field of inter-organizational relationship research.
As of December 2018, Houston has published 44 journal articles. He also is co-author of Entertainment Science.
