Lan Anh Ton
Assistant Professor
Marketing Department
Education
- PhD, University of Georgia
- MS, University of Southern California
- BBA, Woosong University
Areas of Expertise/Research
- Purity
- Aesthetics
- Authenticity
- Consumer Well-Being
Selected Publications
- Ton, Lan Anh N., Rosanna K. Smith, and Julio Sevilla (2024), “Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable Products,” Journal of Marketing, 88 (2), 121-140.
- Smith, Rosanna K., Elham Yazdani, Pengyuan Wang, Saber Soleymani, and Lan Anh N. Ton (2022), “The Cost of Looking Natural: Why the No-Makeup Movement May Fail to Discourage Cosmetic Use,” Journal of the Academy of Marketing Science, 50 (2), 324-337.;
- Smith, Rosanna K., Michelle R. vanDellen, and Lan Anh N. Ton (2021), “Makeup Who You are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work,” Journal of Consumer Research, 48 (1), 102-122.
Honors and Awards
- AMA Mathew Joseph Emerging Scholar Award, 2022
- AMA-Sheth Foundation Doctoral Consortium Fellow, 2022
- Thank-a-Teacher Program (Recognized by students for teaching excellence), University of Georgia, Fall 2021
- William O. Bearden Doctoral Student Research Award Winner, Southeast Marketing Symposium, 2021
- Thank-a-Teacher Program (Recognized by students for teaching excellence), University of Georgia, Spring 2021
- Thank-you Note from the Lambda Sigma Chapter of Alpha Omicron Pi (Nominated by students for making a difference in their collegiate careers), University of Georgia, Spring 2021