Neeley Fountain in the Roach Plaza

Creative Problem Solving with AI

In today's rapidly evolving business landscape, creative thinking is more than a skill – it's a crucial capability. Whether you're an experienced business leader, launching a new venture, or just starting your career, mastering creative thinking is key to generating new ideas, solving complex problems and driving meaningful change.

Join industry expert and innovation consultant Bryan Mattimore in this dynamic program to discover how real-world ideation techniques can be seamlessly integrated with the latest advances in generative AI. Learn to achieve extraordinary results through the powerful combination of human creativity and AI technology. 

One in-person session
Fall: November 13, 2024
Spring: April 24, 2025
8:30 AM – 4:30 PM

Cost: $995

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.

Faculty Leader

Photo: Bryan Mattimore

Bryan Mattimore

Cofounder, Growth Engine Company

Bryan W. Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, a twenty-three-year-old innovation agency based in Stamford, Connecticut. In his business consulting career, Bryan has given over one-hundred keynotes, facilitated over a thousand brainstorming sessions, and managed two hundred successful innovation projects, leading to over $3 billion in new sales annually for one-third of the Fortune 100 companies.

Clients include: BNY Mellon, Ford, IBM, LVMH, Merck, Novartis, Pepsi, Pitney-Bowes, P&G, Shell, State Farm, and Unilever. He is also a Senior Fellow with The Conference Board, and an instructor for both Caltech and TCU Neeley School of Business in their Executive Education Departments.

Bryan’s five books on ideation and innovation processes include 21 Days to a Big Idea (Diversion Books), 99% Inspiration (Amacom), Idea Stormers (Wiley Jossey-Bass) and the generative AI book, Quirks. A cum laude graduate of Dartmouth College with a major in psychology, his newest book is Islands of Invention, How to Create Extraordinary Innovation Centers, co-authored with McKinsey consultant, Claus Raasted.

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