Creative Problem Solving: Ideating with AI
In this fast-paced, hands-on workshop, participants will discover how the fusion of proven ideation techniques and cutting-edge generative AI can spark bold, actionable solutions to real-world business challenges.
Led by innovation expert Bryan Mattimore — who brings over 25 years of experience guiding Fortune 500s and high-growth companies alike — this workshop offers a powerful toolkit of AI-enhanced ideation methods. Whether you're looking to:
- Launch or market new products and services
- Design smarter sales and promotional strategies
- Rethink manufacturing, logistics, or supply chains
- Reinvent hiring and retention programs
- Elevate customer satisfaction
…this workshop will equip you to think bigger, move faster, and ideate smarter.
One in-person session
October 28, 2025
8:30 AM – 4:30 PM
Cost: $995
* Enroll two or more employees and receive a 20% discount on registration.
* TCU alumni, faculty and staff receive a 30% discount as part of our community.
* U.S. veterans and non-profit employees are eligible for a 10% discount in recognition of their service.
Skills and Insights You Can Apply
Participants will explore and apply a range of team and individual ideation techniques — each demonstrated using AI prompts and real-world case examples. These include:- Problem Redefinition
- Wishing-Triggered Brainwalking
- Story Creation for Sales Innovation
- Trend Triggers for Market Relevance
- The Worst Idea Technique
- TRIZ: The Theory of Inventive Problem Solving
Bonus: Attendees are invited to submit real (non-confidential) business challenges in advance. Select challenges will be used during live demonstrations of the AI-driven ideation process — making the experience highly relevant and immediately applicable.
Is This Course Right for You?
Ideal for cross-functional teams, innovation leads, marketers, and anyone looking to apply AI for bold idea generation.
