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Employee Value Proposition

In today's competitive business landscape, success is driven by your most valuable asset: your people. Employees are constantly seeking to define their roles and find purpose in their work. Your organization's ability to communicate its value as an employer is crucial. 

Our EVP course, led by employee experience expert Eric Harris, equips strategic leaders and HR professionals with the tools to articulate and enhance your company’s employer brand. By leveraging classic brand marketing principles and modern techniques, you'll learn to craft a compelling EVP that attracts, retains, and inspires top talent. 

Join us to transform your company into an employer of choice and build a reputation that stands out. 

8:30 a.m. – 4:30 p.m.
October 2, 2024
1 in-person program day

Cost: $995* and includes all class materials, breakfast, lunch and refreshments.
Certificates will be awarded based on successful completion of the 1-day training.

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.

Who Should Attend?

This course is designed for anyone who has a seat at the table for decisions affecting the employee experience in their organization. This includes, but is not limited to strategic HR leaders, brand-forward marketers, internal communicators and other leaders in talent-dependent companies. If your business is powered by people, and you believe culture IS strategy, this course is for you.

Topics

  • Talent Acquisition
  • Talent Retention
  • Strategic Planning
  • Company Culture
  • Employee Engagement
  • Employee Experience
  • Internal Communications

Faculty Leader

Photo: Eric Harris

Eric Harris

Founder, GatherRound

Eric started GatherRound after his experience in brand- and agency-side leadership roles exposed him to a frightening phenomenon: The pervasive reliance on presentation software for attempting to sell in ideas. Eric believes presentations deserve more respect, because the better we are at creating buy in, the more cool stuff we’ll get to do. So Eric and his team invented and now teach The Campfire Method. Since 2015, Eric has had the privilege of coaching enlightened teams – at organizations such as Activision, Texas Health Resources, and YUM! Brands – who know storytelling and leadership are synonyms.

Questions

Please contact

Laurie Yesley

Director of Executive Program Development
l.yesley@tcu.edu
817-257-4682

Related Programs

Employee Value Proposition

In today's competitive business landscape, success is driven by your most valuable asset: your people. Employees are constantly seeking to define their roles and find purpose in their work. Your organization's ability to communicate its value as an employer is crucial. 

Our EVP course, led by employee experience expert Eric Harris, equips strategic leaders and HR professionals with the tools to articulate and enhance your company’s employer brand. By leveraging classic brand marketing principles and modern techniques, you'll learn to craft a compelling EVP that attracts, retains, and inspires top talent. 

Join us to transform your company into an employer of choice and build a reputation that stands out. 

1 in-person session

October 02 - October 02, 2024 08:30 AM - 04:30 PM

Employee Engagement Series

If you’re in business, you’re in the business of people. In the age of the empowered employee, culture isn’t merely part of your strategy. Culture is your strategy. For leaders who understand and embrace this, we’re proud to offer the Employee Experience Series: two days of innovating the way talent perceives and engages with your organization as an employer. Together with other employee-centric leaders, you’ll learn modern, agile frameworks and innovative techniques to discover, distill and activate your company’s EVP and employer brand.

2 in-person sessions

October 02 - October 02, 2024 08:30 AM - 04:30 PM
OR October 03 - October 03, 2024 08:30 AM - 04:30 PM

Open Enrollment

Executive Education Students
Check out all of our open enrollment options.