In today's challenging HR landscape, effective employer branding is more critical than ever. With the rise of the gig economy, applicant tracking systems, and evolving labor laws, the task of managing people has never been easy. Yet, employees remain the driving force behind business success, and HR professionals are now required to think and act like marketers.
Seventy percent of Americans define their sense of purpose through their work, making it essential for HR leaders to communicate effectively with talent at scale. But how do you translate marketing principles to HR practice?
Led by employee experience expert Eric Harris and employer brand strategist Rachel Kennedy, this course provides HR leaders with the strategies and tools needed to build a compelling employer brand. Learn to apply classic brand marketing techniques to attract, retain, and inspire talent, positioning your company as an employer of choice.
8:30 a.m. – 4:30 p.m.
October 3, 2024
1 in-person program day
Cost: $995* and includes all class materials, breakfast, lunch and refreshments.
Certificates will be awarded based on successful completion of the 1-day training.
* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.
Topics
- Talent Acquisition
- Talent Retention
- Company Culture
- Employee Engagement
- Recruitment Marketing
- Employer Branding
- Employee Experience
- Employee Journey
- Internal Communications
